Jordan Davis • Photo Credit: Wolverine
ROCKFORD, Mich., March 11, 2025 (V SHADES) — Footwear and apparel company Wolverine has announced a partnership with country singer Jordan Davis. The collaboration will introduce a curated selection of Davis’ preferred Wolverine boots, apparel, and accessories, available online and in select retailers, along with a custom collection set to launch in the fall.
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Davis, a multi-platinum singer-songwriter, has a background rooted in skilled trades, having grown up in a family of tradespeople.
"My partnership with Wolverine is a special one. Growing up, I watched my dad and his dad do what they love—whether it was fishing or refurbishing furniture at the shop—all with their trusted Wolverine boots on. I learned a lot about life from them, and I take pride in living out the lessons and skills they taught me both while I'm performing on stage and working at my farm. Partnering with Wolverine allows me to honor this legacy and inspire others to do what they love," said Davis.
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As part of the collaboration, Wolverine and Davis will also host events focused on supporting the skilled trades industry.
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"Our work with Jordan Davis perfectly reflects our values at Wolverine. His embodiment of hard work on and off the jobsite and reaping its rewards resonates deeply with our purpose and consumer. As a celebrated musician, Jordan shares our commitment and passion for inspiring others to pursue their crafts, giving them the confidence to do what they love and call it work," said Lauren King, senior director of marketing at Wolverine Boots and Apparel.
For more information, visit www.wolverine.com.
Source: Wolverine
