Nicki Minaj and LØCI Release Limited-Edition Vegan Sneaker Collection: “DØPAMINE”
LØCI x Nicki Minaj DØPAMINE collection • Photo Credit: LØCI
LONDON, April 7, 2025 (V SHADES) — Footwear company, LØCI, has announced the release of DØPAMINE, the second drop in its limited-edition sneaker collaboration with rapper Nicki Minaj. The collection became available on April 7, 2025, exclusively through www.lociwear.com/Nicki.
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The DØPAMINE sneakers feature a multi-texture design, oversized lacing, and a sculpted EVA midsole. The collection is available in five colorways and is made from LØCI’s proprietary next-generation material. Each pair is vegan and repurposes approximately 20 plastic bottles.
Minaj, a key equity owner in LØCI, contributed to the creative direction of the launch. “The name Dopamine signifies that beautiful rush you feel when you're at your happiest place & higher self. Evolving & transcending to the highest heights—on your terms. It's just you & nature. Just you in that reflection. What will you give today? Will you walk or will you run? We can't just stand here. These comfortable, yet flyer than fly sneakers fit everyone so well. I absolutely LOVE this style. I can't emphasize that enough. It's been so wonderful working with this team @ LØCI. I'm grateful & so proud of the creatives. We'll continue to up the ante for you guys. You're worth it. I love you, Barbz,” said Nicki Minaj.
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The DØPAMINE collection is priced at $145 USD.
LØCI, founded in 2021 by brothers Emmanuel and Frank Eribo, is a UK-based footwear company specializing in vegan materials and sustainable design. Its products have gained popularity among celebrities and are part of the company’s eco-conscious mission.
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“Collaborating with Nicki Minaj has been an incredible experience. She brings an unmatched level of creativity and vision to everything she does, and with DØPAMINE, we're excited to see that vision come to life. This collection reflects not only her bold style but also the way she pushes boundaries—something we at LØCI believe in every day,” said Emmanuel Eribo, CEO of LØCI.
For more information, visit www.lociwear.com/Nicki.
