Donna Karan Cashmere Mist Fragrance Introduces New Campaign Featuring Imaan Hammam
Photo Credit: Donna Karan New York
NEW YORK, February 28, 2025 (V SHADES) — Fashion company Donna Karan New York has announced the relaunch of its Cashmere Mist Eau de Parfum, accompanied by a new campaign featuring model Imaan Hammam.
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The campaign was photographed by Mikael Jansson in the Stockholm Archipelago, the same location as the original Cashmere Mist campaign three decades ago.
"Imaan perfectly embodies Donna Karan New York's timeless spirit, making her the ideal for this campaign. Following her standout roles in Spring and Fall 2024, it was a natural decision to feature her as the face of this iconic fragrance," said Jeff Goldfarb, executive vice president of G-III Apparel Group.
Cashmere Mist includes notes of Italian bergamot, Moroccan jasmine, and sandalwood. The bottle, originally designed by the late sculptor Stephen Weiss, remains unchanged in the updated campaign.
Jean Madar, chairman and CEO of Inter Parfums, Inc., stated that the brand is focused on maintaining the fragrance’s market position. "Donna Karan Cashmere Mist, a longstanding Fragrance Foundation Hall of Fame honoree, is a true icon in the world of fragrance, celebrated for its timelessness and loyal following. This new campaign marks an exciting chapter, where we honor its rich legacy while embracing the future, inviting a new generation to discover its unmatched sophistication and sensuality. Cashmere Mist is the ultimate expression of luxury, and we look forward to ensuring its relevance for years to come while staying true to the heritage that has made it so iconic," said Madar.
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The fragrance will be available through retailers including Macy’s, Sephora, Ulta, and Amazon, with pricing set between $78 and $130.
For more information, visit www.donnakaran.com.
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Source: Donna Karan New York
