U.S. Polo Assn. Expands into Australia Through Partnership with Brand Machine Group
Photo Credit: U.S. Polo Assn.
WEST PALM BEACH, Fla. and SYDNEY, Australia, March 25, 2025 (V SHADES) — Apparel company U.S. Polo Assn., the official brand of the United States Polo Association, has announced its entry into the Australian market in partnership with Brand Machine Group (BMG).
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The company has launched a new retail website, www.uspoloassn.com.au, to support direct-to-consumer sales throughout Australia and New Zealand. Orders are being fulfilled from a new warehouse in Sydney.
According to the company, the expansion is intended to support the brand's continued international growth and connect with Australian consumers through its classic and contemporary apparel collections.
"With over 40 years of experience in the market, BMG has been an outstanding partner for U.S. Polo Assn. in the U.K. and other European territories. As we celebrate 135 years of sport inspiration, we are confident that our partnership with BMG in the Australian market will support the global growth of the brand and deliver exceptional styles for our fans and consumers," said J. Michael Prince, President and CEO of USPA Global.
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BMG has established an operational team in Australia, led by Country Manager Kevin Cliffe. The Sydney-based operations include a 220-square-meter showroom along with sales, logistics, e-commerce, and customer service functions.
"Entering the vibrant Australian market demonstrates yet another significant milestone for U.S. Polo Assn. and for BMG's ongoing journey to revolutionize the e-commerce and retail landscape," said Boo Jalil, CEO of Brand Machine Group.
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U.S. Polo Assn. products are now available in over 190 countries, with more than 1,200 branded retail stores and additional points of distribution. The brand offers apparel, accessories, and footwear for men, women, and children.
For more information, visit www.uspoloassnglobal.com and www.uspoloassn.com.au.
Source: U.S. Polo Assn.
