Nicky Hilton Rothschild Walks the 2025 Academy Awards Red Carpet with Peroni-Themed Handbag
Photo Credit: Peroni
CHICAGO, March 3, 2025 (V SHADES) — Peroni Nastro Azzurro, an Italian beverage company, made an appearance at the 2025 Academy Awards with a campaign linking its brand to Hollywood fashion. Socialite Nicky Hilton Rothschild walked the red carpet carrying a custom handbag modeled after the brand’s signature beer bottle, as part of Peroni’s promotional efforts for the event.
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Hilton Rothschild carried the "Peroni Purse," a handbag adorned with over 10,000 crystals, designed as a replica of Peroni’s signature green bottle.
Photo Credit: Peroni
In addition, Peroni introduced a limited-edition accessory, a bottle-shaped bag charm designed to resemble a crystallized version of the brand’s beer bottle. The charm, created in collaboration with accessory brand A-Morir, features 275 European crystals in Peroni’s signature green and blue colors.
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"From Hollywood's biggest night to stylish moments everywhere, Peroni is about celebrating life with passion, elegance, and of course, great beer. Peroni has always embodied effortless Italian style, and with these new bag charms, we're giving fans a way to bring a piece of that red-carpet fashion into their everyday looks," said Liz Cramton, director of marketing for imports at Molson Coors Beverage Company.
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Peroni’s crystallized bag charms and bottle openers are now available for purchase at Shop.A-Morir.com.
For more information about Peroni, visit www.PeroniUSA.com.
Source: Peroni
