Neiman Marcus Launches Café Society Spring Campaign
Photo Credit: Neiman Marcus
DALLAS, February 24, 2025 (V SHADES) — Luxury retailer Neiman Marcus has announced the debut of its spring campaign, Café Society, which explores the connection between fashion and culinary culture. The campaign, shot at Mr. Chow Beverly Hills by photographer Bobby Doherty, features notable figures such as Pat Cleveland, Michael Chow, Kathy Hilton, Ivy Getty, Lucky Blue Smith, and others.
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According to Neiman Marcus, the campaign celebrates the retailer’s long-standing relationship with the culinary world, highlighting how restaurants serve as places for fashion, social interaction, and cultural exchange.
"Fashion and food have always been the most stylish companions, serving as catalysts for connection, creativity, and cultural exchange. The most coveted restaurants around the world have long been gathering places for tastemakers and visionaries, where ideas flourish and trends are born. Today, more than ever, designers and brands are finding inspiration in the vibrant culinary world, weaving its rich textures, colors, and artistry into the fabric of fashion. Neiman Marcus is thrilled to celebrate this timeless intersection with our customers through Café Society," said Nabil Aliffi, Chief Brand Officer of Neiman Marcus.
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The campaign includes in-store experiences such as themed window displays, interactive presentations, and exclusive events featuring collaborations with chefs and dining establishments. Special events include a dinner at Neiman Marcus San Francisco’s Rotunda restaurant in partnership with Sotheby’s, a Bouchon experience in Miami with Thomas Keller, and an exclusive evening with Mr. Chow and China Chow in Los Angeles.
Neiman Marcus will also host tasting tables at select stores throughout the season, showcasing home décor collections from brands such as Versace, Ginori 1735, Jan Barboglio, and Baccarat.
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Additionally, the retailer will release A Pocket Guide to Great Taste, a curated digital edition featuring restaurant recommendations and culinary insights from designers including Christian Louboutin, Simone Rocha, Manolo Blahnik, and more. The guide will be curated by culinary expert Christine Muhlke, who will spotlight well-known dining spots in Paris, Milan, London, and New York.
Neiman Marcus invites customers to experience the campaign in stores, online, or through its 3,000+ style advisors.
For more information, visit www.neimanmarcus.com.
Source: Neiman Marcus
